SPONSORSHIPS FOR 2027

Showcase your brand where retail transforms.

Secure your sponsorship at Northern Europe’s leading retail event. Meet 5,000+ innovators, industry leaders, and changemakers from across retail, e-commerce, and tech at D-Congress 2027 in Gothenburg, Sweden.

Showcase your brand, launch new ideas, and connect with the people powering fandom, creating icons, and shaping the future of commerce.

Sponsorships at D-Congress 2027

March 10-11 in Gothenburg, Sweden

Put your brand in front of 5,000+ senior leaders, buyers, and influencers. D-Congress is Northern Europe’s leading retail event, where leaders from retail, e-commerce, and tech come together to exchange ideas, build partnerships, and shape the future of commerce.

The D-Congress Festival returns in 2027

The D-Congress Festival is an evening of live music, culture, and unforgettable experiences with artists, DJs, and special guests. It’s more than branding – it’s about being at the heart of the community powering fandom and creating the icons of tomorrow.

Get inspired

Sponsorships

With a sponsorship, you unlock powerful opportunities to stand out: take the stage with thought leadership, boost your visibility across the venue, join exclusive networking, and activate experiences that deliver measurable impact.

Available

Standard Sponsorship Package

Your starting point as a D-Congress sponsor. The Standard Sponsorship Package is the essential entry point for all sponsors at D-Congress 2027. It gives your brand a visible presence at the event, puts your team on site and gives you access to the people and platforms that make D-Congress a key meeting place for the retail industry. The Standard Sponsorship Package is required to access additional sponsorship opportunities and add-ons.

Sponsorship Includes

  • 3 sponsor passes incl. lunch, coffee, full speaker programme and D-Congress Festival
  • 6 retailer passes, incl lunch, coffee, full speaker programme and D-Congress Festival
  • 6 m² stand – your space in the exhibition area
  • Black carpet, white walls
  • Electricity socket
  • 2 stools & 1 table
  • Scanning tool to capture and follow up on leads
  • Access to the meeting platform for networking and scheduling
  • Company logo exposure on dcongress.com
  • Sponsor pricing on additional tickets (special conditions apply)
  • Option to add extra services for even greater visibility
  • Please note that mandatory insurance applies to all exhibitors and will be invoiced separately by the Swedish Exhibition & Congress Centre.

All content is subject to approval

Contact

Katharina Woss

Price

SEK 95,000

excl. VAT

Starting price

Available

Premium Partnership Opportunity

Special Sessions, curated conversations built together with D-Congress. Special Sessions are premium editorial formats exploring some of the most important shifts shaping modern commerce. Each session is curated by the D-Congress editorial team and brings together leading perspectives, real-world experience and senior decision-makers around a clearly defined topic. The ambition is to create relevant conversations on stage – and take them further through an exclusive executive roundtable. Selected partners can participate as sponsors of a Special Sessions.

All content is subject to approval

Add-ons / sponsorships D-Congress

Take your sponsorship to the next level with exclusive add-ons that give your brand maximum exposure and touchpoints throughout D-Congress.

 

For questions, please contact:

Therese Toll
E-mail: therese.toll@svenskhandel.se

Download Sponsor Add-Ons

Stage sponsoring

Put your brand on the D-Congress stages – where the most important conversations of the year take place in front of thousands of retail leaders, buyers and decision-makers.

Available

Main Stage Video Sponsorship – Stage Icons

Stage Icons Take the spotlight on one of D-Congress main stages. Showcase your brand in a premium setting with maximum impact as your message is played just before every session on one of our two largest and most important stages. This is where the key conversations happen and where your brand becomes part of the experience.

Sponsorship Includes

  • Location: Stage Icons (Congress Hall)
  • 2 sessions per day (max. 1500 attendees per session)
  • Sponsor logo displayed on digital program signage outside the main stage

All content is subject to approval

Exposure

  • 30-second promo video shown before each session
  • Followed by a 30-second Svensk Handel video.

Contact

Therese Toll

Price

SEK 125,000

excl. VAT

Double rate for non-exhibitors

Reserved

Coffee Lounge Sponsorship

Step into the spotlight and make your brand a part of this inviting space We will create the perfect environment for attendees to relax, network, and recharge. All while keeping your brand highly visible, front and center.

Sponsorship Includes

  • Strategic locations
  • Fully furnished seating lounge -ready to welcome guests
  • Two fridges for beverages of your choice (beverages not included)
  • Barista service with freshly prepared coffee
  • Company logo displayed on overhead banner in the lounge and coffee area
  • Option to assign one company representative or host to welcome and scan visitors at the coffee station

All content is subject to approval

Exposure

  • Additional Options: Should you wish to complement the coffee offering with additional items, this can be arranged at an extra cost, covered by the sponsor. The same applies to the beverages supplied for the fridge.
  • Visibility Period Wednesday: 09:00 -17:00
  • Visibility Period Thursday: 09:00 -18:30

Contact

Therese Toll

Price

SEK 150,000

excl. VAT

Double rate for non-exhibitors

Stage sponsoring

More ways to be seen around the stages – from the screens attendees pass between sessions to the lanyard every visitor wears from check-in to the last keynote.

Available

Digital Screens Sponsorship

Own the moment Keep your brand visible throughout the D-Congress experience. Positioned at high-traffic touchpoints across the venue, this sponsorship places your message in the heart of the attendee journey, creating repeated exposure and lasting brand recognition among retail decision-makers.

Sponsorship Includes

  • Visibility across 5 screens
  • Content displayed in a 5-second rotation, alongside a maximum of 4 other sponsors
  • Content can be dynamic/motion-based and is to be delivered by the sponsor according to the specified screen dimensions

All content is subject to approval

Exposure

  • Location: High-traffic touchpoints at D-Congress
  • Visibility Period Wednesday: 09:00 -17:00
  • Visibility Period Thursday: 09:00 -18:30

Contact

Therese Toll

Price

SEK 24,998

excl. VAT

Double rate for non-exhibitors

Reserved

Badge Lanyard Sponsorship

Visible branding throughout the event The badge lanyard is a functional element used by all attendees during the entire conference. As a sponsor, your brand will be clearly visible in meeting rooms, exhibition areas, networking sessions, and social activities.This sponsorship offers consistent exposure by integrating your brand into a natural part of the event experience, ensuring visibility without interrupting or competing for attention.

Sponsorship Includes

  • Sponsor logo featured on all attendee lanyards, alternating with the official D-Congress logo
  • Participants wear the sponsor’s logo throughout the event, ensuring constant exposure

All content is subject to approval

Exposure

  • Visibility Period: Wednesday: 09:00 -17:00 Thursday: 09:00 -18:30

Contact

Therese Toll

Price

SEK 175,000

excl. VAT

Double rate for non-exhibitors

Other sponsoring

Smart, high-traffic placements around the venue that keep your brand present and useful for attendees throughout both congress days.

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Available

Restroom Advertising Sponsorship

Turn everyday moments into high-impact brand exposure With strategic placements in key restroom locations, your brand is guaranteed maximum visibility in a space where attendees cannot miss your message.

Sponsorship Includes

  • Prominent placement on doors and mirrors in restrooms during D-Congress
  • Restrooms located in: Congress Foyer, H-Hall and Expo-Hall
  • Print and mounting are included, making it easy and hassle-free for the sponsor

All content is subject to approval

Exposure

  • Visibility Period Wednesday: 09:00 -17:00
  • Visibility Period Thursday: 09:00 -23:00 (18.30 -23.00 Congress Foyer only during the Festival)

Contact

Therese Toll

Price

SEK 85,000

excl. VAT

Double rate for non-exhibitors

Reserved

Wi-Fi Sponsorship

Every attendee connects to the network – make sure they connect with your brand. Name the official D-Congress Wi-Fi and greet every user with your own landing page.

Sponsorship Includes

  • Custom network name (SSID) and password
  • Branded landing page when connecting
  • Logo on Wi-Fi signage throughout the venue

All content is subject to approval

Exposure

  • Printed on the attendee badge and shown in the event app
  • Used by thousands of devices during both days

Contact

Katharina Woss

Price

SEK 55,000

excl. VAT

Available

Networking Lounge Sponsorship

Host the place where deals are made. The networking lounge is the meeting point for all meetings booked through the D-Congress meeting platform – a calm, premium space with your brand at its centre.

Sponsorship Includes

  • Branded lounge with furniture and signage
  • Logo in the meeting platform's booking confirmations
  • Option to host a networking mingle on day one

All content is subject to approval

Exposure

  • All pre-booked meetings take place in the lounge
  • Mentioned in pre-event emails to all attendees

Contact

Katharina Woss

Price

SEK 90,000

excl. VAT

Few left

Charging Station Sponsorship

Give attendees what they need most – power. Branded charging stations keep phones running and put your brand right where people stop, wait and talk.

Sponsorship Includes

  • 4 branded charging stations in the exhibition area
  • Custom wrap with your logo and message
  • Option to staff the stations with your own team

All content is subject to approval

Exposure

  • Listed under services in the event app
  • Placed in high-traffic areas next to the stages

Contact

Katharina Woss

Price

SEK 45,000

excl. VAT

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